The Pet Deception is a campaign by international animal welfare organisation FOUR PAWS to tackle the problem of poorly regulated trading of animals on classified ad sites.


This is a big problem - thousands of pets are listed for sale on these sites each day, many of these sites are currently doing very little to prevent deceptive practices, or protect animal welfare.


Find out more about the problems caused


FOUR PAWS has developed a set of recommended measures that classified ad sites can take to help ensure that customers and animals are protected and a Pet Deception Detector that ranks sites in each country on how well they are doing in terms of implementing these measures.

Find out more about these and other ways in which you can help our campaign